01
Kjell Karlsson
CEO
Our CEO, bringing long-term strategic vision and leadership to the company. With a strong focus on growth, innovation, and sustainable value, he guides the overall direction and development of the organization.
// One team. Connected disciplines.
The people behind every decision, detail and delivery.
Behind Updal is a team with experience gained from working with some of the world’s leading consumer electronics companies. We combine a strong understanding of business with deep technical knowledge—from the first idea to products made in large volumes.
Throughout their careers, our team members have worked on engineering and manufacturing projects for Apple, Samsung, Nokia, LG Electronics, GoPro, Fitbit, Amazon Lab126, Motorola, Xiaomi, OPPO and Sony. Working with these companies means meeting very high demands for performance, quality, cost and delivery.
Our strengths include connected technology, RF and antenna design, and high-volume production. We know how to solve complex technical problems and understand how each design choice affects how a product works, what it costs and how easily it can be made.
Today, we bring that experience to Updal’s customers. Our team has helped turn ambitious ideas into real products for global brands—and brings the same knowledge, care and drive to every project we take on.
// Meet the team
Commercial thinking. Engineering depth.
02
Christer Krebs
COO
Christer is our Chief Operating Officer (COO), leading business development and driving strategic growth. With a strong focus on operations and partnerships, he helps shape the company’s direction and expand its market presence.
03
Peter Lindberg
Senior HW Engineer
Peter holds a PhD and works as a Senior Hardware Engineer, specializing in the design and development of advanced electronic systems. With deep technical expertise and research experience, he leads hardware projects from concept to production, ensuring performance, reliability, and innovation.
04
Rui Zhou
Infrastructure & DevOps Engineer
Rui is an engineer specializing in mechatronics, integrating mechanics, electronics, and software to develop smart, automated systems. With a multidisciplinary approach, Rui works on innovative solutions that bridge hardware and software for advanced control and automation. He is also specializing in AI.
05
James Hough
Embedded Software Engineer
James is an embedded software engineer specializing in developing efficient, reliable code for resource-constrained systems. He works closely with hardware to create solutions for real-time applications in industries such as automotive, industrial automation, and IoT.
// Work with us
Bring the right disciplines together.
Tell us where your product or program needs momentum.
Start a conversation